Privacy policy

SUNDRESS

Privacy Policy

Last Updated: February 23, 2026

Sundress is a Nigerian streetwear brand built on moment-driven creativity, from the music we listen to, to the patterns of everyday life. We operate our store and website as a headless commerce experience powered by Shopify and other trusted third-party services that allow us to bring that vision to you.

This Privacy Policy explains how we collect, use, and protect your personal information when you visit sundressmade.com, make a purchase, or interact with us in any way. By using our store, you agree to the practices described in this document. If anything here conflicts with our Terms of Service, this Privacy Policy takes precedence when it comes to your personal data.

Please read this carefully. We keep it real with you, no unnecessary legal fog.

1. What Information We Collect

When you interact with Sundress, we may collect the following:

• Contact details, your name, email address, phone number, shipping and billing address.

• Payment information, card details and transaction data processed securely through Shopify Payments or other payment processors. We do not store raw card data on our servers.

• Account information, username, password, and preferences if you create an account.

• Order and transaction history, items viewed, added to cart, purchased, returned, or cancelled.

• Communications, messages you send us via email or any contact form, including customer support inquiries.

• Device and usage data, IP address, browser type, device identifiers, and how you navigate our store.

2. How We Collect It

We collect your information through:

• Directly from you when you place an order, create an account, subscribe to our newsletter, or contact us.

• Automatically through cookies and tracking technologies as you browse our site.

• Third-party platforms such as Shopify, payment processors, and logistics partners who act on our behalf.

• Social media and external platforms if you interact with us through those channels.

3. Why We Use Your Information

Your information helps us do what we do, deliver quality pieces and a smooth experience. Specifically, we use it to:

• Process and fulfill your orders, including shipping and handling returns or exchanges.

• Manage your account and send you relevant order updates and notifications.

• Personalize your shopping experience and recommend pieces we think you'd like.

• Send marketing communications, only if you've opted in, including drops, restocks, and exclusive content.

• Detect and prevent fraudulent activity and keep our platform secure.

• Comply with legal obligations and respond to valid legal requests.

• Improve our store, understand how people use it, and make it better.

We will never sell your personal data. That is not who we are.

4. Who We Share Your Information With

We only share your data where necessary to run this business properly:

• Shopify, our headless commerce and payments backbone. Shopify processes payments, hosts our storefront infrastructure, and handles much of the data pipeline. Their privacy practices are governed by the Shopify Consumer Privacy Policy.

• Shipping and logistics partners, to get your order to your door.

• Marketing platforms, only to send communications you have agreed to receive. You can opt out at any time.

• Analytics services, to understand traffic and improve our site performance.

• Legal or government authorities, only when required by law or in response to valid legal process.

• Business successors, in the event of a merger, acquisition, or restructuring.

5. Our Relationship with Shopify

Sundress operates as a headless storefront with Shopify powering our commerce infrastructure. This means that when you make a purchase or interact with any transactional part of our experience, Shopify is involved in collecting and processing your data, including payment processing and order management.

Shopify may also combine data from your interactions with our store with data from other Shopify merchants to improve and personalize the platform. In these cases, Shopify operates as an independent data controller. To understand your rights regarding Shopify's data practices, visit:
https://privacy.shopify.com/en

6. Cookies and Tracking

We use cookies and similar tracking technologies to operate our store, remember your preferences, and understand how customers use our site. Some cookies are essential for the store to function, while others are used for analytics and marketing.

You can manage or disable cookies through your browser settings. Note that disabling certain cookies may affect how the store functions. We support the Global Privacy Control (GPC) signal. If your browser sends it, we will treat it as an opt-out of data sharing for targeted advertising. Learn more at globalprivacycontrol.org.

7. Data Security and Retention

We take reasonable technical and organizational measures to protect your personal information. However, no method of transmission over the internet or electronic storage is 100 percent secure. We cannot guarantee absolute security.

We retain your data for as long as necessary to fulfill the purposes outlined in this policy or as required by applicable law. When your data is no longer needed, we delete or anonymize it.

8. Your Rights

Depending on where you live, you may have the right to:

• Access, request a copy of the personal information we hold about you.

• Correction, ask us to fix inaccurate or incomplete data.

• Deletion, request that we delete your personal data.

• Portability, receive your data in a portable format.

• Opt out, opt out of your data being used for targeted advertising or sold.

• Withdraw consent, where we rely on consent to process your data, you can withdraw it at any time.

• Objection or restriction, ask us to stop or limit certain processing activities.

To exercise any of these rights, reach out to us at info@sundressmade.com. We will respond in line with applicable law and will not discriminate against you for making a request.

9. Children's Privacy

Our store is not intended for children under the age of majority in their jurisdiction. We do not knowingly collect personal information from minors. If you believe a child has provided us with their data, please contact us and we will delete it promptly.

10. Third-Party Links

Our store or communications may contain links to third-party websites such as our Instagram or external platforms. These sites have their own privacy policies and we are not responsible for their practices. Clicking those links is at your own discretion.

11. International Data Transfers

Sundress is based in Nigeria, but because we use global platforms like Shopify, your data may be stored or processed in other countries. Where applicable law requires it, particularly for customers in the EEA or UK, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

12. Updates to This Policy

We may update this Privacy Policy from time to time as our practices evolve or as required by law. When we do, we will update the date at the top of this page. We encourage you to check back periodically. Continued use of the store after changes are posted means you accept the updated policy.